Virtualstock Joins BHETA as a Business Support Provider

Retailers are extending their ranges online, offering customers far more choice than their stores or warehouses could hold. For suppliers, this creates a valuable opportunity to sell through major retail websites without retailers needing to buy and hold your stock upfront.

To help members make the most of this, BHETA is pleased to welcome Virtualstock as its newest Business Support Provider. Virtualstock will help supplier members reach major retail channels and grow their e-commerce sales through dropship and range extension.

Europe’s leading range extension platform

Founded in 2004, Virtualstock is Europe’s leading range extension platform. It connects suppliers with major retailers, including John Lewis, B&Q, Screwfix, Argos and Robert Dyas.

In 2025, Virtualstock was acquired by US-based Logicbroker. This brought together Virtualstock’s established UK retail expertise and Logicbroker’s global commerce technology network.

How it works for suppliers

Virtualstock’s dropship and curated marketplace technology gives suppliers access to major retail channels through one scalable platform. Your products can be listed on retailers’ websites, and you fulfil orders directly to customers. This creates new routes to market, while retailers can offer a wider range without holding extra stock, making it a win-win for both sides.

The platform supports suppliers with each stage of the process: onboarding to retailer channels, product data management, order orchestration, inventory visibility and fulfilment tracking. That helps reduce the admin involved in selling through several retailers at once.

A complimentary consultation for BHETA members

As part of the partnership, BHETA members can book a complimentary consultation with Virtualstock’s ecommerce specialists. The team will explore how dropship, range extension and retail partnerships could open up new sales channels for your business. They’ll also explain the opportunities available and how to get started.

Rebecca Gibson, Marketing Director at Virtualstock, said:

“We’re delighted to be joining BHETA as a Business Support Provider. With many retailers and suppliers looking for new ways to drive growth, automating wholesale, dropshipping and marketplace processes presents a significant opportunity. Through this partnership, we’re looking forward to sharing our expertise, building new relationships and helping BHETA members unlock new opportunities in ecommerce.”

Book your consultation

To find out more about Virtual Stock and arrange your complimentary consultation, click the link below.

Learn more

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