Sell More Products Online Risk-Free

COMPANY OVERVIEW

Founded in 2004, Virtualstock is Europe's leading range extension platform, helping retailers and suppliers unlock new ecommerce growth opportunities.

Trusted by leading retailers including John Lewis, B&Q,Screwfix, Argos and Robert Dyas, Virtualstock enables businesses to expand their online product ranges, streamline supplier relationships and improve operational efficiency through dropship and curated marketplace solutions.

In 2025, Virtualstock was acquired by US-based Logicbroker,combining its established UK retail expertise with a global commerce technology network.

The business provides dropship and curated marketplace technology that connects retailers with suppliers through a single, scalable platform.

Our solutions give suppliers opportunities to reach major retail channels, while enabling those retailers to expand their online product ranges without holding additional inventory.

From supplier onboarding and product data management to order orchestration, inventory visibility and fulfilment tracking, Virtualstock simplifies the complexities of ecommerce, helping businesses increase sales, reduce costs and deliver better customer experiences.

MEMBER BENEFITS

BHETA members can access a complimentary consultation with Virtualstock's ecommerce specialists to explore opportunities for business growth through dropship, range extension and retailer partnerships.

Whether you're a retailer looking to expand your online offering or a supplier seeking access to new sales channels, our team can provide guidance on the opportunities available and how to get started.

BENEFIT TESTIMONIALS

"Virtualstock has vastly improved our ability to onboard new suppliers and products. It’s the reason for our rapid growth and success."

David Stenlake

Dropship Manager at Harvey Norman Australia

"Virtualstock is a key technology partner to Robert Dyas and has enabled us to deliver huge online growth. Well over half of our online sales are now driven by dropshipping and Virtualstock has allowed us to scale this business profitably whilst also improving customer experience."

Theo Paphitis

Chairman of Theo Paphitis Retail Group

Explore Other Member Benefits

Discover even more ways BHETA supports your business. From exclusive insights to valuable networking opportunities, our member benefits are designed to help you thrive in a competitive industry.

Networking Opportunities

Connect with industry leaders, grow your contacts, and access exclusive events to expand your business network with BHETA.

Lobbying

Play a key role in BHETA’s lobbying activity and make a tangible difference to industry policy.

Meet the Buyer

Gain priorities, discounted access to Meet the Buyer events, forge valuable partnerships, and expand your business reach.

Market Intelligence

Stay ahead with exclusive access to comprehensive market and economic reports, helping you make informed business decisions.

Event Discounts

Receive valuable discounts on industry events, including a £300 saving on the Exclusively Show.

Access to Resources

BHETA collaborates with suppliers and associates to provide insightful resources, ensuring members have the tools they need to succeed.

Unlock BHETA Member Benefits & Connect With Retailers

Unlock exclusive access to a diverse range of retailers eager to connect with suppliers. Inquire now to discover how our membership can elevate your business.

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