Sell More Products Online Risk-Free

COMPANY OVERVIEW

Founded in 2004, Virtualstock is Europe's leading rangeextension platform, helping retailers and suppliers unlock new ecommerce growthopportunities.

Trusted by leading retailers including John Lewis, B&Q,Screwfix, Argos and Robert Dyas, Virtualstock enables businesses to expandtheir online product ranges, streamline supplier relationships and improveoperational efficiency through dropship and curated marketplace solutions.

In 2025, Virtualstock was acquired by US-based Logicbroker,combining its established UK retail expertise with a global commerce technologynetwork.

The business provides dropship and curated marketplacetechnology that connects retailers with suppliers through a single, scalableplatform.

Our solutions give suppliers opportunities to reach majorretail channels, while enabling those retailers to expand their online productranges without holding additional inventory.

From supplier onboarding and product data management toorder orchestration, inventory visibility and fulfilment tracking, Virtualstocksimplifies the complexities of ecommerce, helping businesses increase sales,reduce costs and deliver better customer experiences.

MEMBER BENEFITS

BHETA members can access a complimentary consultation withVirtualstock's ecommerce specialists to explore opportunities for businessgrowth through dropship, range extension and retailer partnerships.

Whether you're a retailer looking to expand your onlineoffering or a supplier seeking access to new sales channels, our team canprovide guidance on the opportunities available and how to get started.

BENEFIT TESTIMONIALS

"Virtualstock has vastly improved our ability to onboard new suppliers and products. It’s the reason for our rapid growth and success."

David Stenlake

Dropship Manager at Harvey Norman Australia

"Virtualstock is a key technology partner to RobertDyas and has enabled us to deliver huge online growth. Well over half of ouronline sales are now driven by dropshipping and Virtualstock has allowed us to scale this business profitably whilst also improving customer experience."

Theo Paphitis

Chairman of Theo Paphitis Retail Group

Explore Other Member Benefits

Discover even more ways BHETA supports your business. From exclusive insights to valuable networking opportunities, our member benefits are designed to help you thrive in a competitive industry.

Networking Opportunities

Connect with industry leaders, grow your contacts, and access exclusive events to expand your business network with BHETA.

Lobbying

Play a key role in BHETA’s lobbying activity and make a tangible difference to industry policy.

Meet the Buyer

Gain priorities, discounted access to Meet the Buyer events, forge valuable partnerships, and expand your business reach.

Market Intelligence

Stay ahead with exclusive access to comprehensive market and economic reports, helping you make informed business decisions.

Event Discounts

Receive valuable discounts on industry events, including a £300 saving on the Exclusively Show.

Access to Resources

BHETA collaborates with suppliers and associates to provide insightful resources, ensuring members have the tools they need to succeed.

Unlock BHETA Member Benefits & Connect With Retailers

Unlock exclusive access to a diverse range of retailers eager to connect with suppliers. Inquire now to discover how our membership can elevate your business.

Join BHETA

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