TikTok Shop has quickly become one of the most talked-about sales channels for consumer brands, but keeping up with it is another matter. New features, trends and opportunities appear almost weekly, and what worked six months ago may not work today.
To help members make sense of it all, we're delighted to welcome eCommerce Nurse as BHETA's newest Business Support Provider, giving members a dedicated TikTok Shop specialist to turn to.
Who are eCommerce Nurse?
Founded in 2017 by Carina McLeod, eCommerce Nurse is an ecommerce growth agency and an official TikTok Shop Partner. The team brings together more than 20 years of ecommerce experience, helping ambitious brands understand new opportunities and, more importantly, make them work commercially.
Rather than focusing on one piece of the puzzle, eCommerce Nurse manages TikTok Shop as a whole. Their services cover strategy and consulting, day-to-day TikTok Shop management, brand content creation, affiliate management, ads management, and reporting and insights.
Cutting through the noise
For suppliers, the pace of TikTok Shop can make it hard to know where to start or where to focus. Whether members are already selling on the platform, weighing up whether it's right for their brand, or simply curious about what it could mean for their business, eCommerce Nurse will help them find a clear way forward.
Their arrival further expands BHETA's Business Support Provider network, giving members access to specialist expertise in one of the fastest-changing areas of online retail.
What's on offer for BHETA members
As part of the partnership, members will have access to:
- A complimentary 30-minute TikTok Shop advisory call
- TikTok Shop insights and updates, shared through BHETA
- Webinars and learning sessions delivered together with BHETA
A team that knows our sectors
Carina McLeod, Founder & CEO of eCommerce Nurse, said: “Having spent much of my career working with brands across home, kitchen and DIY, these are categories I know well, and we’re already supporting some of BHETA’s members. I’m really looking forward to sharing what we’re learning, helping members navigate the platform and, most importantly, understand how TikTok Shop can become a meaningful part of their wider ecommerce strategy.”
Get in touch
If you're a BHETA member and would like to book your complimentary advisory call, or find out more about how eCommerce Nurse could support your business, contact carinam@ecommercenurse.com for further details.
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