Privacy

The British Home Enhancement Trade Association and all of its divisions (referred to as “BHETA”, “we”, “us” and “our”) takes individuals’ privacy seriously. This Statement explains our policies and practices and applies to information collection and use including but not limited to while you are visiting and using www.bheta.co.uk (the “Site”).

For the purposes of the relevant data protection laws in force in places including but not limited to the European Union (the “EU”), BHETA is a data controller and/or a data user which controls the collection, holding, processing or use of your personal data. This Statement is also part of our Terms of Use for the Site.

We respect your privacy and we promise:

• to implement computer, physical and procedural safeguards to protect the security and confidentiality of the personal data we collect
• to limit the personal data collected to the minimum required to provide services requested by you
• to permit only our properly trained, authorized employees to access personal data
• not to disclose your personal data to external parties unless you have agreed, we are required by law or we have previously informed you.

1. Information collection

In order to provide a better service to you, we may, in the course of and in relation to provision of our services or products, collect and process the following information about you:

• information (such as, your name, your company name, address, telephone number, mobile phone number, fax number, email address, website, nature of business and product/service details etc. of your company) when you register with us, use our services, attend our functions, or communicate with us.
• in connection with an account sign-in facility, your log-in and password details;
• the content of any communications you send to us, for example, to report a problem or to submit queries, concerns or comments regarding the Site or its content; and
• information from surveys that we may, from time to time, run on the Site for research purposes, if you choose to respond to, or participate in, them.

The provision of personal data by you is necessary in order for us to provide you with the requested services and for us to perform our contractual obligations (if any) to you (as one of the legitimate interests of BHETA). If you do not supply such data, we may be unable to provide the requested service.

We only retain personal data for so long as it is necessary for the fulfillment of the purpose (including any directly related purpose) for which the data is or is to be used.

In addition, when you browse the Site, we will collect the basic technical information that your browser sends to the Site such as your browser type and language, access times, the address of the site from which you came to the Site, your Internet Protocol (IP) address, or click stream data within our website (i.e. the actions taken in connection with the Site) etc. We collect such technical information during your visit to the Site through our automatic data collection tools, which may include cookies and other commonly used technologies. We collect such data for the purpose of improving the functionality of the Site. Further information on cookies is set out below.

2. Use of information

The purposes for which information may be used by us in and outside of the EU include:

• processing applications
• providing services and information offered through the Site
• providing services to facilitate trade between members and overseas (or otherwise), and providing enquirers with contact and business information
• our operations, e.g., incorporation into our database, analysis, research and auditing
• notification of BHETA supported trade fairs and promotional events or trade fairs around the world (and similar events or trade fairs organized by our business partners and counterparts)
• distribution of BHETA publications and research materials (and those of our business partners and counterparts)
• marketing BHETA services or products (and those of our business partners and counterparts engaged in similar or peripheral activities, such as business matching services, sourcing and conferences)
• complying with laws, regulations or codes of practice in or outside of the UK
• legal proceedings, including collecting overdue amounts
• other purposes directly relating to the activities identified above
• prevention or detection of crime, and protection of the security and safety of our events, members and staff

We may conduct direct marketing via fax, email, direct mail, telephone and other means of communication whether now or hereafter known or send e-newsletters to you. You may choose not to receive promotional materials, by simply telling us (see below for contact details), and we will cease to do so, without charge. If applicable law requires that we receive your explicit consent before we send you certain types of marketing communications, we will only send you those types of communications after receiving your explicit consent.

3. Disclosure

We will keep the personal data we hold confidential but may provide your personal data to:

• personnel, agents, advisers, auditors, contractors, financial institutions, and service providers in connection with our operations or services
• our affiliates, business partners and counterparts (e.g. other trade promotion bodies, etc.)
• the public, including persons enquiring about UK based companies
• persons under a duty of confidentiality to us
• persons to whom we are required to make disclosure under applicable laws in or outside of the UK
• actual or proposed transferees or participants of our services

We may provide your personal data as required or permitted by law to comply with a summons, subpoena or similar legal process or government request, or when we believe in good faith that disclosure is legally required or otherwise necessary to protect our rights and property, or the rights, property or safety of others, including but not limited to advisers, law enforcement, judicial and regulatory authorities in or outside the UK. We may also transfer your personal data to a third party that may succeeds us in carrying on all or a part of our business, whether by merger, acquisition, reorganization or otherwise.

4. Cookies

 Cookie Policy

Like most websites, we use “cookies” to capture certain information about users of our site. “Cookies” are small text files placed on your computer by websites that you visit. Cookies are used in the following ways on our site:

• We use Google Analytics, which sets cookies, to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visit.
• When you use the Twitter, Linked In and Add This tools on our site, those sites set a variety of cookies

By continuing to use this site you consent to the above relevant cookies being set on your computer or other device.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, please visit www.allaboutcookies.org.

To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.

5. Security

Personal data stored electronically are password-protected. Encryption technology is used on our secured web areas. Our computer systems are placed in restricted areas. We only permit authorized employees to access personal data. These employees are trained on our privacy policies.

6. Hyperlinks

The Site may, from time to time, contain links to external sites operated by third parties for your convenience. We have no control of and are not responsible for these third party sites or the content thereof. Once you leave the Site, we cannot be responsible for the protection and privacy of any information which you provide to these third party sites. You should exercise caution and look at the privacy statement for the website you visit.

7. Changes

We may update this Statement. When we do, the changes will be posted on

8. Data transfers

We will generally hold your data on our servers hosted in the UK. However, we may transfer it to our overseas affiliates elsewhere in the world for the purpose of processing into our database or to any of the people listed at paragraph 3 above, who may be located elsewhere. If you are located in the European Economic Area (“EEA”) your personal data may be transferred to countries located outside the EEA which do not provide a similar or adequate level of protection to that provided by countries in the EEA. Such transfers will only be made in accordance with applicable laws including where necessary for us to comply with our contractual obligations with you [Terms of Use]. We will take all steps reasonably necessary to ensure that any personal data are treated securely and in accordance with this Statement.

9. Your data privacy rights

By using our service, making an application or visiting our Site, you acknowledge the collection and use of your personal data by us as outlined in this Statement. If you do not agree with the use of your personal data as set out in this Statement, or the Terms of Use, please do not use this Site.

If you are in an EU Member State, subject to certain limitations and/or restrictions, you have the right under the data protection laws in the EU:

• to request access to and rectification or erasure of your personal data;
• to obtain restriction of processing or to object to processing of your personal data; and
• to the right to data portability.

Individuals in the EU also have the right to lodge a complaint about the processing of their personal data with their local data protection authority.

If you wish to exercise one of the above-mentioned rights, cease marketing communications, and/or raise questions or complaints please contact us at:

British Home Enhancement Trade Association
Federation House,
10 Vyse Street,
Birmingham B18 6LT
Tel: +44 (0)121 237 1130
Fax: +44(0)121 237 1133
Email: info@bheta.co.uk

Where permitted by law to do so, we may charge a reasonable fee for processing a data access request