TikTok Shop Growth & Management Specialists

TikTok Shop moves fast. New features, trends and opportunities are constantly emerging, and what worked six months ago might not work today. That’s part of what makes the platform exciting, but it can also leave brands wondering where to focus, what’s actually worth investing in and how all the different pieces are supposed to work together.

That’s where we come in. Our specialist TikTok Shop team takes away the complexity and manages the channel as a whole. We start with what a brand wants to achieve, understand the wider commercial picture and bring together strategy, shop management, content, affiliates and advertising rather than treating each one in isolation.

Our services include:

• Strategy & Consulting: Every brand is different, so we start with what you want to achieve. We develop a commercially focused TikTok Shop strategy and provide ongoing guidance to spot opportunities, solve challenges and keep pace with a platform that never stands still.
• TikTok Shop Management: We take care of the day-to-day running of your TikTok Shop, including product listings, campaigns, performance monitoring, inventory oversight and issue resolution, while continually looking for ways to improve performance.
• Brand Content Creation: TikTok needs content, and lots of it. We develop and produce brand-owned, UGC-style content specifically for the platform, from concepts and production through to content calendars, scheduling and publishing.
• Affiliate Management: We find and build relationships with creators who are right for your brand, managing everything from outreach and sampling to activation and ongoing relationships. This includes organic affiliates as well as paid creator partnerships, from one-off collaborations to longer-term retainers.
• Ads Management: We plan, manage and optimise TikTok Shop advertising as part of the wider TikTok Shop strategy, bringing together creative, targeting and performance data to scale what works and make the most of your advertising budget.
• Reporting & Insights: We turn the numbers into something useful. By looking across sales, content, affiliates and advertising, we show you what’s working, what isn’t and, most importantly, what we should do next.

As BHETA’s TikTok Shop Business Support Partner, we want to give members somewhere to turn when TikTok Shop raises more questions than answers.

You might already be selling and wondering how to improve performance. You might be weighing up whether TikTok Shop is right for your brand. Or you might simply be trying to understand what all the noise is about. Wherever you are, our role is to share what we know, make the platform easier to understand and give you practical advice you can actually use.