Digital marketing training for BHETA members

Throughout 2020-22, the home enhancement sector has seen the extremely rapid growth of e-commerce due to the Covid-19 pandemic. Many BHETA suppliers now undertake digital selling: in a recent survey, 58% of members sell Direct to Consumer using their own website, and two thirds of members sell direct via online marketplaces or e-commerce sites.To support our members, BHETA welcome the return of Brew from October to December with a season of eight refreshed digital marketing sessions.Each session is presented by the highly experienced and knowledgeable CEO of Brew Digital, Andrew Rastall.All sessions start at 10.30am. Click on the links below for details on each session.

• 13-Sep - Digital Marketing Strategy

• 20-Sep - Ensuring your website is fit for purpose

• 4-Oct - Using Search Engine Optimisation

• 12-Oct - Understanding Pay Per Click and social paid marketing

• 19-Oct - The basics of how to write for online audiences

• 1-Nov - Setting up email marketing programmes

• 8-Nov - Exploiting the social media channel

• 15-Nov - Tying everything up with Digital Analytics