BHETA has announced the promotion of Natalia Ciecierska to Senior Marketing Executive, recognising her growing contribution to both the association and the Exclusively Show.
Natalia joined BHETA as Marketing Executive in October 2024 and has since played an important role in developing the organisation’s marketing and communications activities across its membership services and flagship industry event.
One of Natalia’s most significant achievements has been her involvement in the development and launch of BHETA’s new website and member login system. She works closely with colleagues and external partners, she helped shape the website structure, member journeys, content, imagery and overall user experience, supporting BHETA’s commitment to making its services and resources more accessible to members.
Natalia also led the development of the new Exclusively website for the 2026 show, focusing on visitor journeys, usability and content presentation to create an improved online experience for exhibitors, visitors and industry stakeholders.
Alongside these major digital projects, Natalia has delivered marketing campaigns across email, social media and digital communications for both BHETA and Exclusively. During 2026, she also took on responsibility for public relations activity, further expanding her role and contribution within the team.
In her new position as Senior Marketing Executive, Natalia will lead marketing campaigns across BHETA and Exclusively, supporting membership growth, increasing member engagement and helping to further strengthen the organisations’ marketing and communications activities.
Commenting on the promotion, Steve Richardson, General Manager of BHETA, said:
"Natalia has made an excellent contribution to BHETA and Exclusively since joining us. She combines creativity and professionalism with a real attention to detail and a genuine commitment to delivering the best possible experience for our members, visitors, exhibitors and other stakeholders.
"Her work on both of our new websites has been particularly important, but she has also made a significant impact across our wider campaigns, digital communications and PR activity. Natalia is always positive, diligent and willing to embrace new challenges, and this promotion is extremely well deserved.
"I am delighted that she will be taking on this expanded role and playing an important part in the continued development of BHETA and Exclusively."
Natalia Ciecierska said:
"I am delighted to be taking on the role of Senior Marketing Executive. The past 18 months have given me the opportunity to work on some exciting and important projects across both BHETA and Exclusively, and I am proud of what we have achieved as a team.
"I am looking forward to continuing to develop our marketing campaigns, supporting our members and helping BHETA and Exclusively build on their success."
Natalia's promotion is a reflection not only of her individual achievements, but also of BHETA's ongoing commitment to nurturing talent, recognising excellence and ensuring the organisation remains well positioned to support members now and in the future.
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