James is Commercial Director at Keter UK, sitting on the UK Leadership Team with overall responsibility for the sales function across the Keter, Curver and Stewarts brand/product portfolio. He brings nearly ten years of experience with Keter in senior commercial roles, driving growth and innovation through major UK retailers, along with international experience across Australia, Finland and the UK. His career also includes previous roles at Fiskars, where he worked across both marketing and sales functions.
BHETA’s DIY Committee represents the interests of its members, ensuring that insights, challenges and concerns from across the sector are shared and brought to the table. James’ experience and perspective will strengthen the committee’s ability to reflect member priorities and support the wider DIY sector.
Commenting on the appointment, BHETA’s DIY and Gardening Sector Manager, Steve Edwards said: “James knows the market inside out. He brings a lot of experience and perspective to the committee. He’ll be a real asset to the group and help make sure members’ views are heard.”
.png)
