Buyers have often made up their minds about you before you've even had your first conversation. More often than not, that first impression comes from your trade website.
That's why we're delighted to welcome back Aspin's online workshop, where you will get practical help on how to 'Crafting a Trade Website That Works as Hard as You Do', on Thursday 12 November at 9:30am. Following brilliant feedback from previous sessions, it's a hands-on opportunity for suppliers to turn their B2B website into a genuine extension of their sales team.
Why your trade website matters
A strong trade website does far more than list your products. It builds trust and credibility, shows retailers why they should choose you, supports your sales team in every conversation, both online and offline, and gives you an edge in crowded product categories. Done well, it keeps working for your business long after the office lights go off.
What the session covers
The workshop is led by Lizzi Benger, Head of Marketing at Aspin, and is designed to be practical from start to finish. Together, participants will clarify their value proposition and identify their key audiences, from customers and prospects to their own sales teams. They'll then map the products and services each of those audiences cares about most.
Lizzi will also guide attendees through a brand language framework, helping them define the key adjectives, tone of voice, style choices and messaging that truly reflect their brand's personality.
Everyone will leave with a clear framework for aligning their digital presence with their company's identity, along with a completed workbook to guide their next steps.
Is it right for your business?
The short answer is, almost certainly. The workshop is just as valuable whether you already have a long-established trade website, are in the middle of building one, or are still weighing up whether to invest in digital trading. It isn't a product demo, and the content applies to any trade website platform, so you can focus purely on what's right for your business.
What previous attendees said
The workshop has already made a real impression on the suppliers who've taken part. One participant described it as "superb", adding: "The worksheet and your guidance through it were excellent and really landed with me, thank you for the thought-provoking session."
Another valued the chance to step back from the day-to-day: "It was great to pause for a moment and think about the desired impact of the website internally and externally."
Book your place
To keep the session interactive, places are limited to just 10 attendees, so we'd recommend registering early. Everyone who signs up will receive a pre-workshop workbook to complete during the session.
