Crafting a Trade Website That Works as Hard as You Do

BHETA and Aspin are delighted to announce that we will be running an online workshop on November 12th, entitled “Crafting a Trade Website That Works as Hard as You Do”.

Feedback from our previous workshops has been overwhelmingly positive so we wanted to give more BHETA members the opportunity to participate.

A participant from earlier this year commented ”This opened my eyes to how we market ourselves and our trade website. The completed worksheet has been a brilliant take-away to ensure that we implement some of the advice presented at the workshop”

Please note that we will be delivering the same content as in the previous workshops held this year.

What will be covered

For over two decades, Aspin has helped DIY, housewares, gardening, and electrical suppliers turn digital platforms into real commercial assets.

This high-energy workshop will help members sharpen their value proposition and show how a strong B2B website can work harder as an extension of the sales team.

Why it matters

Buyers judge you before the first conversation. A strong digital presence:

• Builds immediate trust and credibility
• Shows retailers why they should choose you
• Strengthens every sales interaction — online and offline
• Gives you a competitive edge in crowded product categories

What you will do in the workshop

Led by Aspin’s Head of Marketing, Lizzi Benger, this practical session will help participants:

• Clarify their value proposition
• Identify key audiences (customers, prospects, sales teams, etc.)
• Map the products and services each audience cares about
• Use a brand language framework to define:
  • Key adjectives
  • Tone of voice
  • Style choices
  • Messaging that reflects their brand personality

Participants will leave with a clear framework for aligning their digital presence with their company’s identity.

Please note: this session will not include a demo and is suitable for users of any trade website platform.

Who should attend?

Whether you:

• Already have a long-established trade website
• Are in the middle of implementing one
• Are deciding whether to invest in digital trading

…this workshop will offer practical insights and takeaways you can apply immediately.

Registration Details

• Limited to 10 attendees
• Registrants will receive a pre-workshop workbook to complete during the session

About Aspin

Aspin is a family-run software business established in 1987, providing B2B sales solutions for wholesalers, manufacturers, and distributors. Aspin has been a proud BHETA member for over 10 years.

Aspin works with multiple companies in the DIY/Homewares sector including Captivate Brands, Kuhn Rikon, LG Harris and many more.