Q4 is one of the biggest trading opportunities of the year. More and more customers are discovering their next purchase while scrolling TikTok. For many brands, that adds up to a real opportunity.
To help members make the most of it, BHETA is hosting a practical webinar, Q4 Peak Season Playbook: Launch Your TikTok Shop UK, on Tuesday 27 October at 10:30am.
Insight straight from TikTok Shop
The session will be led by Katie Macdonald, Business Development Manager at TikTok Shop, so attendees will hear directly from the platform itself about what's working, what's changing and where the opportunities lie for brands like theirs.
What the webinar covers
Katie will take attendees through five key areas:
- Why TikTok Shop? The opportunity, and why so many brands are choosing the platform
- TikTok Shop 101: The essentials to know before getting started
- Home & Living insights and seasonality: What's happening in the category and where the seasonal opportunities lie
- The playbook: Practical steps for launching and building a TikTok Shop
- Why join now: Why Q4 is the right time to start, and how to make the most of it
Who should attend?
The webinar is designed for businesses at every stage. Whether you're completely new to TikTok Shop, considering adding it to your ecommerce strategy or have just taken your first steps on the platform, you'll come away with a clear, practical starting point ahead of the busiest time of the year.
With peak season only weeks away, there's no better time to find out what TikTok Shop could do for your business.





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