With nearly three decades of experience in marketing and brand development, Brian Walmsley, UK & Ireland Commercial Lead at EKO and CEO & Founder of ReBorn Homewares, has joined BHETA’s Housewares Committee to support discussions around innovation, sustainability, and growth in the sector
Brian’s career spans a range of marketing and commercial roles, beginning at Barclays, followed by Johnson & Johnson and McCormick. He later turned his focus to the housewares industry, working with Joseph Joseph before joining EKO Home in 2019, a company specialising in recycling bins and now stocked by John Lewis, NEXT, Dunelm, Costco, and other major retailers. In 2022, he founded ReBorn, a brand creating stylish products from local waste that are fully recyclable at end of life. Developed in partnership with Biffa and Brunel University and backed by Virgin and the Branson family, ReBorn’s first range launched at John Lewis in September 2023, bringing circular, UK-made homewares to the mainstream.
Brian brings a valuable perspective to BHETA’s Housewares Committee, which represents the interests of the association’s members and ensures that insights, challenges, and opportunitiesfrom across the sector are shared and considered. His expertise in brand strategy, sustainable innovation, and commercial growth will help the committee continue supporting and advocating for members in the housewares market.
Commenting on the appointment, BHETA’s Housewares & SEA Sector Manager, Seema Grantham said: “We’re glad having Brian on the committee. His impressive experience will help steer discussions and keep the focus on what matters to our members.”
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