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BHETA is hosting a webinar on how best to protect intellectual property rights (IP), working with industry IP guru and BHETA affiliate, ACID. The webinar takes place on 22nd September from 2pm to 3pm and will provide supplier with the chance to understand the benefits of a proactive IP strategy and how ACID can help with ensure businesses, brands and products are protected both online and offline. Anti Copying In Design (ACID) is the UK's leading membership and campaigning organisation for design and Intellectual Property (IP). It is committed to fighting design theft and lobbying Parliament for design law reform. Aimed at all suppliers from micro, SME to large corporates, the webinar will focus on:
- What is IP and why does is matter?
- The basics of IP and creating a proactive IP strategy.
- Case Studies
- How ACID helps.
The speakers will be Laura Newbold Breen, ACID’s Chief Executive Officer and ACID’s Head of Membership & Legal Affiliate Engagement, Marion Horwood. Laura Newbold Breen joined ACID in December 2023 as COO following ten years as Head of Legal for Magmatic Ltd, and previous owner of the Trunki brand. Marion leads on recruiting, engaging, and retaining members as well as developing and promoting the full range of new and current events and benefits for ACID members. She worked for PRS for Music for many years and, as part of their in-house legal team, gained a wealth of knowledge in copyright infringement.
There will be a Q&A session after the presentations.
While this is a BHETA member-only event, non-members who would like to attend can apply to do so, subject a potential membership chat with Steve Edwards, BHETA’s sector manager for DIY and garden, or Seema Grantham, BHETA’s sector manager for housewares and small domestic appliances. The webinar will also be available to watch after the event in the member area of the BHETA website. Non-members who are interested in watching the webinar should contact BHETA for details at info@bheta.co.uk.
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