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EVENT OVERVIEW
Join BHETA affiliate, ACID, to learn all about IP, the benefits of a proactive IP strategy and how ACID helps with extensive support and guidance to ensure your business, brand and products are protected both online and offline.
The webinar will focus on:
Who is the webinar suitable for:
Laura Newbold Breen
Laura Newbold Breen joined ACID in December 2023 as COO following 10 years as Head of Legal for Magmatic Ltd, previous owner of the Trunki brand. In June 2024, Laura was appointed the new CEO of ACID, renewing her commitment to supporting the ACID Community and ensuring we are armed in the fight against intellectual property (IP) infringement. She is responsible for the strategic and operational aspects of ACID, and drives continual improvements to ensure ACID’s members receive the best support they can to ensure their businesses and creativity is protected. Laura holds a Masters’ Degree in Psychology and has extensive experience in a wide range of business areas including HR, Operations, Compliance and H&S as well as IP. She is passionate about UK manufacturers, designers and SMEs and committed to supporting them navigate the complexities of IP.
Marion Horwood
As ACID’s Head of Membership & Legal Affiliate Engagement, Marion leads on recruiting, engaging and retaining members as well as developing and promoting the full range of new and current events and benefits for our members. Marion assists ACID’s members with their IP strategy needs, and works closely with ACID’s team of Legal Affiliates to ensure a varied programme of events and support is in place, as well regularly engaging with ACID’s partners and exhibition organisations. Prior to joining ACID, Marion worked for PRS for Music for many years and, as part of their in-house legal team, gained a wealth of knowledge in music copyright infringement as well as working in a membership organisation.
Anti Copying In Design (ACID) is the UK's leading membership & campaigning organisation for design & Intellectual Property (IP). We are committed to fighting design theft and lobbying Parliament for design law reform.
ACID’s key objectives are protection, deterrence and education, supporting and engaging with industry partners and stakeholders, and working towards a safer commercial trading framework to enable originators to fully exploit and maximise their IP rights.
ACID’s membership community is made up of all manner of designers, creatives and manufacturers, ranging from lone, micro and SMEs to larger corporates, and spanning many industry sectors. Member benefits include access to a IP specialist legal affiliates for an hour’s free advice for each separate issue or subject (depending on complexity), and reduced legal fees for any action required. Our members have unlimited, free use of the ACID IP Databank to store their designs, giving that all important 3rd party dated evidence audit trail. ACID’s logo is a recognised deterrent, which our members are licensed to use. We also have an abundance of factsheets, a quarterly magazine featuring member stories and cutting edge IP news, thriving social media channels and much more.





Unlock exclusive access to a diverse range of retailers eager to connect with suppliers. Inquire now to discover how our membership can elevate your business.