BHETA is partnering with Business Support Provider HQTS to host a webinar examining how TikTok and content-driven commerce are changing the retail landscape across the UK and Europe.
Taking place on 15 September at 10am, the webinar will explore the growing role of social commerce and how businesses can assess the opportunities presented by content-led shopping.
As consumers increasingly discover, engage with and purchase products through social platforms, content commerce is becoming an important consideration for businesses looking for new routes to growth. The session will look at how the UK and European markets are developing, while drawing comparisons with the more established content commerce ecosystem in China.
The webinar will feature GG Zhang, Head of Content E-Commerce at Suzhou Perfect Flower Group. With experience as a founding TikTok livestream host in the US and an eBay-partnered live-streaming instructor, GG Zhang brings practical experience in live shopping and cross-border content commerce.
What will the webinar cover?
The session will explore:
- TikTok’s rapid global expansion and its growing influence across the UK and European markets
- How content commerce in the UK and Europe compares with China
- The wider competitive landscape of livestream and content-driven shopping platforms
- Real-world insights and case studies from the 3C electronics sector
- Key considerations when selecting platforms and developing a content commerce strategy
- The operational requirements, investment, people, products and processes needed to succeed
For businesses considering content commerce, understanding how different platforms work and what is required to operate successfully will be increasingly important as the market develops.
BHETA General Manager Steve Richardson said: “Whether you're exploring content commerce for the first time or looking to strengthen your existing strategy, this webinar will equip you with valuable knowledge to help your business capitalise on one of retail's fastest-growing channels.”
The webinar is a great opportunity to gain practical insight into how content commerce is evolving and how your business can take advantage of new opportunities across the UK and Europe.
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