UK & European Growth: Unlocking TikTok and Content Ecosystems

Discover how content commerce is transforming retail in the UK and Europe in this webinar organised in partnership with BHETA's Business Support Provider, HQTS.

As platforms such as TikTok Shop continue to reshape the way consumers discover and buy products, this session will provide practical insights to help brands and retailers understand the opportunities and develop effective strategies for growth.

The webinar will explore:

• TikTok's rapid global expansion and growing influence across the UK and European markets
• Compare the region's development with China's content commerce success
• Examine the wider competitive landscape of livestream and content-driven shopping platforms.
• Attendees will also gain real-world insights through 3C electronics case studies, alongside practical guidance on platform selection, operational requirements, investment considerations, and the people, products and processes needed to succeed.

Whether you're exploring content commerce for the first time or looking to strengthen your existing strategy, this webinar will equip you with valuable knowledge to help your business capitalise on one of retail's fastest-growing channels.