In a move aimed at boosting the performance of its members' sales teams, we have partnered once again with our Business Support Provider, Selling Interactions, to offer 4 highly effective training programmes throughout 2025. These initiatives follow the success of the programmes held in 2023 and 2024, and are designed to address the evolving needs of sales professionals in today’s competitive business environment.
The training programmes have been carefully crafted following insights from a recent BHETA member survey, ensuring that they tackle the most pressing challenges faced by sales teams. These bespoke offerings are tailored to elevate the skills and performance of your sales force, and are available exclusively to BHETA members.
Major Accounts Programme
Following the success of its previous iterations, the Major Accounts Programme returns with an enhanced curriculum. Aimed at providing your sales teams with the tools and techniques necessary to manage and grow relationships with key clients, this programme will cover everything from strategic account planning to deepening client trust.
Sales professionals will learn how to better identify opportunities within major accounts, develop tailored solutions, and ultimately maximise value for both the client and your business. The programme is ideal for those working with high-value clients or in roles that require effective long-term relationship management.
The programme fee is £950 + VAT per person.
Presentation Skills Programme
A powerful presentation can be the difference between winning and losing a deal. In today’s fast-paced business world, being able to communicate effectively is crucial. The Presentation Skills Programme will help participants refine their ability to deliver compelling and persuasive presentations, whether in person or remotely.
With a focus on both content development and delivery techniques, this programme empowers sales teams to communicate their message with clarity, confidence, and impact. Participants will learn how to structure presentations, engage their audience, and address objections with ease. This training ensures that salespeople can present solutions in a way that resonates with decision-makers, making a lasting impression.
The programme fee is £550 + VAT per person.
Negotiation Skills Programme
Effective negotiation is at the heart of any successful sales strategy. The Negotiation Skills Programme equips participants with the necessary tools to negotiate with confidence, ensuring that they can secure the best possible outcomes for their business while maintaining strong client relationships.
This training focuses on both the psychological and practical aspects of negotiation, providing participants with techniques for preparation, managing difficult conversations, and closing deals. Whether negotiating price, terms, or conditions, your team will learn how to achieve win-win solutions that benefit both parties.
The programme fee is £1045 + VAT per person.
1:1 DISC Coaching
Understanding your own communication style - and that of your clients - can be a game changer in sales. The 1:1 DISC Coaching programme offers personalised coaching sessions that focus on the DISC model of behaviour. This model breaks down communication into four key personality types: Dominance, Influence, Steadiness, and Conscientiousness.
Through one-on-one coaching sessions, salespeople can gain a deeper understanding of how to tailor their approach to different personality types, improving rapport-building, negotiation, and closing techniques. This programme is perfect for those who want a personalised, in-depth exploration of their strengths and opportunities for improvement in communication.
The programme fee is £375 + VAT per person.
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About Selling Interactions
Selling Interactions is an international research-led B2B sales excellence consulting and training organisation set up in 2010 with a very simple philosophy – search relentlessly for sales best practice and use the insights to help clients improve their sales organisations and ultimately their sales.
Selling Interactions’ training is grounded in extensive, evidence-based sales research, ensuring that your team will benefit from the most effective, up-to-date sales approaches. With a fantastic network of experienced consultants, Selling Interactions brings together professionals who have already achieved success in their careers and transitioned into consulting and training to help others excel. All of their consultants remain active in sales today, meaning they are practitioners who offer practical, real-world insights, not just theoretical knowledge.
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