Fashion retailer H&M is opening a new concept store for its Home range in the UK.H&M Home will open in the Bullring, in Birmingham city centre, later this year. The 530sqm store will offer the full H&M Home range, including furniture and lamps, and a range of products from other brands.The new concept store was originally launched last year across five European markets.The concept store was initially launched last year across five European markets, with a London store opening in April this year. The Regent Street store covers 700sqm and two floors, and offers an in-house florist and cafe.
Peter Klagsmark, general manager H&M Home, said of the planned opening: “It is so exciting that we now enter Birmingham with our new concept and offer. Our Concept Store is a strong complement to our digital offer and we look forward to present our assortment and concept in more detail closer to the opening.”Source : Insight DIY Team
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