IKEA has today, Thursday 24th July 2025, opened the first of three new format small stores in Harlow, Essex, with two more planned to open in Norwich and Chester this year. The new retail park locations are designed to offer a simpler, faster shopping experience for customers, as part of IKEA’s strategy to be closer to where people live, work and shop.
In IKEA small stores, customers can explore inspiring roomsets and take home a wide range of furnishings and small furniture the same day. The stores feature a curated showroom, seasonal collections, and access to IKEA’s 10,000-strong product range, which can be delivered directly to their home or collected from the store with free next-day collection. Along with the option to buy pre-loved items for store credit, planning services for kitchens and bedroom storage are also available, with a team of dedicated co-workers on hand to assist customers in planning their dream spaces. Visitors can also enjoy a selection of Swedish food to eat in or take away.
Peter Jelkeby, CEO and CSO, IKEA UK & Ireland, said: “The opening of IKEA Harlow marks an exciting milestone as we explore new ways to bring IKEA closer to our customers. We are opening our doors just over 100 days after acquiring the lease to the site, having made use of the existing structure to get our store ready at pace.
“By continuously reviewing and adapting our store formats, we aim to offer a more personalised and accessible retail experience. These new small-format stores fit seamlessly into our wider omnichannel strategy, ensuring our physical and digital channels work together to meet the diverse needs of our customers.
The opening of IKEA Harlow forms part of a landmark year for IKEA’s UK expansion. IKEA is set to this year open a further two Plan and Order Points in Dundee and York, small stores in Norwich and Chester, and a new city store in Brighton, having already opened IKEA Plan and Order Point Hull and a city centre store on London’s iconic Oxford Street in 2025.
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