Take-home sales at the grocers rose by 3.8% in the four weeks to 4 August 2024 compared with a year ago, according to Kantar's latest data. Grocery inflation increased for the first time since March 2023 to 1.8%, up from 1.6% last month.Fraser McKevitt, Kantar head of retail and consumer insight, comments: “Having reached its lowest rate in almost three years in July, August saw inflation nudge up again slightly. While this is noticeable following 17 straight months of falling rates, it actually marks a return to the average levels seen in the five years before the start of the cost of living crisis.”Here are the highlights:
- Spending on deals rose by 15%, while sales of products at their usual price saw no increase
- The men’s UEFA European Football Championship Final reached its closing stages with £10 million spent on beer on the day of the final, the most spent on a Sunday in more than three years.
- Sales of burgers leapt by 32% compared with the same time last year, as Britons finally lit the barbecue.
Grocery inflation now stands at 1.8%† for the 4-week period ending 4 August 2024. Prices are rising fastest in markets such as vitamins/minerals/supplements, fruit juices & drinks and chocolate confectionery and are falling fastest in toilet tissues, bottled colas and dog food.Source: Kantar
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