
VAGGROUP, a growing wholesaler in housewares and garden supplies, has joined BHETA. Founded in 2019, VAGGROUP has evolved from a pet care specialist to a broad FMCG distributor, now offering products from over 200 brands, including Braun, LG, and Dyson.Based in Northampton, VAGGROUP’s portfolio spans pet, veterinary, garden, farm, home, kitchen, food, and sports products, with a focus on quality and value. The company plans to enhance its distribution network through technology, explore sustainable product options, and expand its export reach.BHETA’s housewares sector manager, Seema Grantham, welcomed the new member, saying: “VAGGROUP provides excellent warehousing and inventory management processes which our housewares and garden clients may well find valuable. I am delighted to welcome the company to BHETA.”VISIT VAGGROUP WEBSITEFor more information about BHETA and the retailer networking, market data, lobbying and business support opportunities it offers, contact Seema Grantham on 07985 732557 or view the website at www.bheta.co.uk.