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For many British suppliers, the US market is the big ambition. It's a huge opportunity, but working out where to start, from understanding American buyers to getting products in front of the right retailers, can feel like a daunting step.
That's why we're delighted to welcome UK2USA as BHETA's newest Business Support Provider, giving members a practical route into the US home and housewares market.
Who are UK2USA?
UK2USA is a family-owned business development consultancy that helps UK brands launch and grow in the United States. It works alongside its sister company, Kitchen2Table, a wholesale representative group for kitchen, home and entertaining brands.
Together, they run permanent showrooms at AmericasMart in Atlanta and World Market Center in Las Vegas, two of the most important trade destinations in the US. They also offer virtual showrooms that buyers can browse online all year round.
UK2USA already works with many BHETA members, including Portmeirion Group Limited, ZWILLING J.A. Henckels LLC, Lifetime Brands, Joseph Joseph Ltd, and more.
A practical route into the US
UK2USA helps brands test US demand and build distribution with a partner that understands both markets. Its services cover market-entry planning, showroom representation in Atlanta and Las Vegas, virtual showroom listings, trade show presentation, and introductions to US retailers and sales reps.
What it means for BHETA members
Through the partnership, members can benefit from:
- A US presence from day one, with products shown in two major US trade showrooms, without the cost of setting up their own
- Access to buyers through an established network of US retailers and independent sales reps across kitchen, tabletop, housewares and gift
- Advice from people who know both markets, with strategy and hands-on support from a team that has built businesses in the UK and the US
- Tailored plans built around each brand, rather than a one-size-fits-all package
Members will work directly with Jonathan Pearson, Founder of UK2USA and Head of Business Development, from the very first conversation right through to showroom launch and US retail growth.
Jonathan moved from the UK to the US more than 30 years ago and has spent his career building businesses, founding Kitchen2Table, JMP B2B Consulting and UK2USA. He knows first-hand what it takes for a British brand to succeed in the American market, and that experience is exactly what he brings to every brand he works with.
Expanding our support network
UK2USA's arrival further expands BHETA's Business Support Provider network, giving members access to specialist international expertise.
Steve Richardson, General Manager at BHETA, said: “The US is a huge opportunity for British brands, but knowing where to start can be daunting. UK2USA offers our members practical support, with showroom representation, real buyer connections and advice from a team that has done it themselves. We’re delighted to welcome them to our Business Support Provider network and look forward to seeing more BHETA members grow in the American market.”
Find out more
If the US is on your radar, or you'd simply like to find out whether it could be right for your brand,
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