The Trump Tarriffs: How best to support sales teams?

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BHETA
April 8, 2025
2 min read
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The Trump Tarriffs: How best to support sales teams?

How are your customers reacting to the global turbulence created by President Trump’s recent raft of tariffs? With stock markets tumbling, and UK business confidence already a bit shaky, sales teams will for sure face some head winds going forward. In any economic downturn, it is important that salespeople think strategically and stay positive, looking for, and securing opportunities where they exist.

The Selling Interactions specialist sales development programmes are designed to help with this. There are 4 programmes that are currently available that can help inspire and support salespeople in this quest:

Major Account Management

This phased account strategy and management programme is designed to help participants craft high-quality growth plans according to context. It starts at the end of April, and we fully expect it to be a vital support group for those managing large and significant accounts.

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Negotiation

Economic uncertainty nearly always filters down to increased pressure on terms & prices as organisation try to limit their exposure & investments. Selling Interactions will be running a highly practical 2-day workshop at BHETA’s HQ in Birmingham’s cool and trendy Jewellery Quarter this year in October, which will help salespeople fully understand, and use their leverage effectively.

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Presentation skills

The ability to convey an effective and compelling proposition to a customer is often instrumental in convincing BHETA customer to list its members products. Expect plenty of practice at delivering presentations, as well as handling the inevitable audience interaction. This programme is taking place in BHETA HQ, on June 25th.

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1:1 Disc coaching

Do you have individual salespeople who would appreciate investment in their self-development? New this year is our 1:1 DISC coaching programme. Your team will their own DISC profile, and 2 x coaching sessions to help them get the most from it. This is delivered when it suits your team member, so is very flexible, and helps people connect better with customers, ultimately increasing conversion rates

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You can also have a customised in-house programme. If you have a specific idea about how to equip your sales team to perform in the current environment, Selling Interactions can build that for you. Just contact Samantha Astle at BHETA (sa@bheta.co.uk) or Anderson Hirst from Selling Interactions (anderson.hirst@sellinginteractions.com).

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