Tapi Carpets & Flooring has officially launched its first in-store concession at the newly revamped John Lewis flagship store on Oxford Street, marking the beginning of a nationwide rollout.
The new concessions will offer a wide range of flooring solutions, including carpets, laminate, engineered wood, and luxury vinyl flooring. Additionally, a selection of exclusive John Lewis-branded carpets will be available. Each concession will be staffed by Tapi’s expert ‘floorologists’ to provide specialist advice and assistance to customers.
This Oxford Street opening is just the first of 16 planned Tapi concessions in John Lewis stores across the UK, set to open by summer 2025. The partnership aligns two brands committed to quality, value, and exceptional customer service.
Charlie Harris, Director of Buying at Tapi Carpets & Floors, expressed enthusiasm for the collaboration: “It’s a great honor to be associated with the John Lewis brand. Like Tapi, they focus on high-quality products at great value while delivering outstanding service. We are also thrilled to introduce a new collection of 100% wool John Lewis-branded carpets.”
Katie Papakonstantinou, John Lewis’s Director of Services & Hospitality, shared her excitement: “It’s been so exciting to see this first concession launch. We’re delighted to welcome Tapi to John Lewis and are confident that our customers will appreciate their extensive flooring range and commitment to excellence.”
Following the Oxford Street launch, additional John Lewis stores set to feature Tapi concessions include Kingston, Bluewater, Peter Jones (Sloane Square), High Wycombe, Newcastle, Cribbs Causeway, Southampton, Cheadle, Reading, Cambridge, Edinburgh, Milton Keynes, Brent Cross, Nottingham, Liverpool, and Solihull.
This partnership presents an exciting opportunity for customers to access premium flooring solutions conveniently within John Lewis stores, reinforcing both brands’ reputations for quality and service in the home improvement market.
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