In honor the garden center’s 160th anniversary on the market, Dobbies Garden Centres has unveiled a new nationwide partnership with Alzheimer’s Research UK. This collaboration will focus on educating the public about the positive impact of gardening on brain health while raising crucial funds to support dementia research. Through various initiatives, Dobbies aims to engage both customers and employees in supporting the cause and spreading awareness about the importance of cognitive well-being.
Dementia is currently the leading cause of death in the UK, with nearly one million people living with the condition. Through this initiative, Dobbies plans to engage both customers and employees in fundraising efforts while highlighting the positive impact of gardening on mental well-being and cognitive function.
Following a nationwide appeal for charity partners, Alzheimer’s Research UK was selected to work alongside Dobbies in this year-long initiative, set to launch in March 2025. The programme will focus on education, awareness, and community-driven fundraising activities.
David Robinson, CEO of Dobbies Garden Centres, emphasized the alignment between gardening and brain health. ““When we were looking for a new charity partner that would be the right fit for us, and resonate with our customers, Alzheimer’s Research UK stood out as an ideal choice. As well as fundraising to help research into a cure for dementia, our aim through this partnership is to inspire people to keep their brains healthy. Gardening can really help this through stimulating both body and mind, and staying connected with other people is also very important.”
Hilary Evans-Newton, CEO of Alzheimer’s Research UK, welcomed the partnership, drawing a parallel between brain care and garden maintenance. “Brains are like gardens, when well-tended and looked after, they can flourish. We’ll work together with Dobbies to inspire their community to protect their brain health through activities like gardening, while raising vital funds for a cure for dementia.”
As Dobbies marks its milestone anniversary, this partnership underscores its commitment to community well-being while championing an important cause. Customers can expect a range of fundraising activities and educational initiatives throughout the year as part of this meaningful collaboration.
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