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Evergreen Garden Care, Europe’s leading manufacturer of high-quality gardening products,has joined BHETA as a member. Evergreen Garden Care has some of the best known and trusted consumer brands within the garden care market, including Miracle-Gro®, Levington®, Roundup®, Weedol® and Clear™. Their products are designed to inspire current and future gardeners to create their own oasis.
The company is the only garden care manufacturer with its own research centre in the UK, based just outside of Ipswich. This unique facility is staffed by a team of horticultural scientists who work across 19 acres of turf, beds, borders and glasshouses to bring to life your favourite products,developing and testing new creations, crafting the best, innovative, eco-friendly feeds and growing media on the market. Evergreen’s dedicated scientists perform physical analysis and raw material assessments and engage in field biology where they test the effects of our feeds and growing media, witha cutting edge 2,500m² glasshouse controlled by an environmental computer to ensure optimal growing conditions.
Upon joining BHETA, Phil Harrison, UK National Accounts Sales Director, commented: "DIY is an important and growing channel for garden care inthe UK, currently worth £4.3m. Becoming part of BHETA gives Evergreen Garden Care a great opportunity to engage in this growth journey by gathering clearer insights and understanding on the channel. With £152m of potential garden care category expansion over the next five years, we’re excited about the role the DIY channel can play - helping attract more shoppers and increase basket size as we grow the category together."
Steve Edwards,BHETA’s sector manager for DIY & Gardening, added: “We’re really pleased to welcome Evergreen Garden Care to BHETA. They bring a strong portfolio of well-known brands and a genuine depth of expertise in the garden care space. Their commitment to innovation, particularly through their UK-based research centre, aligns well with the kind of forward-thinking approach we’re seeing across the DIY and gardening sector. We’re looking forward to working togetherto support category growth and help members make the most of the opportunities ahead.”
