CreativeQI Becomes a BHETA Member

Serving as the UK office and representative for LINKFAIR, a Guangdong-based kitchenware group founded in 1993, CreativeQI is focused on expanding partnerships with UK retailers and e-commerce platforms.

CreativeQI specialises in cookware, including pots, pans, frying pans, and detachable-handle cookware sets, as well as insulated drinkware such as vacuum flasks and cups. The company works closely with UK partners on branded supply and distribution while leveraging LINKFAIR’s extensive manufacturing capabilities in China to support OEM and ODM projects.

“Joining BHETA is an important step for CreativeQI as we expand partnerships with UK retailers and online marketplaces. We look forward to engaging with the BHETA community, taking part in ‘Meet the Buyer’ opportunities and contributing to discussions around product standards, compliance and market trends — while remaining open to suitable OEM/ODM collaborations where there is a strong fit.” - said CreativeQI director, Max Qin.

BHETA's Sector Manager for Housewares and Small Electrical Appliances commented: “We’re so happy to have CreativeQI join the association and excited for the journey ahead!“

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