Instant Pot™ has joined BHETA, bringing one of the world’s best-known cooking appliance brands into the organisation’s SEA community. Built on an iconic, innovative product, Instant Pot™ is a global consumer products company focused on making cooking easier, simpler and more convenient for households worldwide.
Since its launch more than 15 years ago, Instant Pot Brands has grown into a trusted name in millions of homes, with a product range including Instant Pot® multicookers and Instant Pot™ air fryers. Through its combination of technology, versatility and convenience, the brand continues to help consumers prepare a wide variety of meals with ease.
Commenting on the company joining BHETA, Raj Mistry, Head of Marketing at Instant Pot UK, said: “Instant Pot UK is excited to join the British Home Enhancement Trade Association and the Exclusively Show community, connecting with leading retailers, industry partners, and innovators as we continue bringing trusted, time-saving kitchen solutions to homes across the UK.”
BHETA’s Sector Manager for Housewares & SEA, Claire Smith, welcomed Instant Pot UK by saying: “It's great to welcome Instant Pot to the association. The brand has become a recognisable name in kitchens around the world, and we’re pleased to have them join our housewares community. We’re looking forward to working with the team, sharing industry insight, creating opportunities to connect with the wider sector and supporting their continued growth in the market.”
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