BHETA is to host an industry-wide webinar to advise members on the creation of B2B websites on Tuesday 27th February at 2pm. Presented by Lizzi Benger, Customer Success Manager at BHETA business service provider, Aspin, the session will delve into the key factors to consider when developing or updating a trade website.Lizzi will discuss the overall project in the round addressing questions such as:
- Why are we doing this? – what are the fundamental objectives and what outcomes are we seeking to achieve both financial and non-financial?
- Which customer sets are we targeting and how will each of them benefit with us as their supplier?
- Who ‘owns’ a B2B portal and what role should they, and others in an organisation play, in promoting the use of the site?
- How do we overcome reluctance from customers and staff when it comes to trade website ‘adoption’?
The webinar is suitable for any company looking to create a new site or develop an existing one, and there will be a Q&A after the presentation.CLICK HERE FOR DETAILS
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