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Very Group highlights homeware and DIY opportunities to BHETA members

Multi-brand online retailer and financial services provider, The Very Group was the latest in a series of top retail names to talk to members of the British Home Enhancement Trade Association (BHETA) at one of its popular networking webinars. Speakers Lauren Christensen, Head of Homewares, and Terence Conchie, Home Improvement Category Manager highlighted not only the importance of homewares to the Very brand, but also the opportunity presented by the relatively recent expansion into the DIY category.

At £2.1bn, Very is the second largest online retailer in the UK. Classing itself as an online department store, it enjoys over a million customer visits every day, with 70% of orders now coming via mobile devices. The home enhancement category accounts for annual turnover of over £472m; and the brand has seen growth of 42% in the last 12 months.

Alongside Very’s significant presence in home enhancement, the BHETA webinar revealed just how keen the retailer is to work with DIY brands. Very has seen considerable growth during 2021 in the previously immature online markets such as decorative home (wallpaper, paint and tiling), DIY tools and kitchens and bathrooms. It expects to see 7.3% compound annual growth in the home Improvement category over the next five years and is actively seeking contact from ceramic and porcelain tile suppliers and core DIY suppliers from nuts and bolts to electric screwdrivers.

Chief Operating Officer of BHETA, Will Jones commented, “It’s great BHETA members not only get to interact with leading retailers, but also that these events uncover specific opportunities for suppliers. We plan to organise a Meet The Buyer event with Very in due course to take the relationship further, but in the meantime it’s clear that BHETA membership really pays off in terms of potential sales.”

Based in Liverpool, The Very Group came into being in November 2005, because of the merger of the former Littlewoods and Shop Direct companies and it rebranded as Very in 2020.

More details of BHETA’s events programme, which includes webinars, Meet The Buyer events and networking forums with leading retailers can also be found on the BHETA website To register for any of BHETA’s current or future events, or to watch a video of a past webinar, contact Zara Miah from the BHETA Member Services Team on 0121 237 1130, or alternatively, email on

Non-members who would like to get involved should contact Keeley Vernon, BHETA’s sector manager for DIY and garden on 07398 840418, or Seema Grantham, BHETA’s sector manager for housewares and small domestic appliances on 07946 078566.

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