AO World to purchase Music Magpie

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AO World to purchase Music Magpie

AO World is to purchase Music Magpie in a deal which values the consumer tech reseller at £9.98 million.Geoff Cooper, non-executive chair of AO, said: “With highly complementary business models, this acquisition will enable us to broaden our customer offerings while simultaneously advancing our sustainability objectives. This alignment positions us to drive growth and innovation in an increasingly environmentally-conscious market.”Steve Oliver, Music Magpie chief executive co-founder, said: “AO is a highly trusted consumer brand that shares our commitment to providing a first-rate service for customers. We welcome the opportunity to join the AO Group and believe it represents a natural custodian for Music Magpie as part of the next stage of the business’ development.”The purchase is expected to be finalised in the first quarter of 2025.

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