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GfK

In a new collaborative initiative with research data company, GfK, BHETA can now supply all members with quarterly updated POS data.

GfK is one of the world’s leading research companies. Every day, their 12,000+ experts discover new insights into consumer behaviour in over 100 countries.

New BHETA GfK Quarterly POS Index:

  • The GfK index reflects all the product categories that BHETA members trade in, as listed on BHETA’s Retailer zone
  • The quarterly updates provide members with an opportunity to benchmark their company’s performance against the market
  • The insights are based on actual retail Point of Sale data delivered from GfK’s network of GB retailers, both large and small
  • The intelligence will help members answer their key business questions through the provision of fast and actionable data driven insights

The data is broken down into the four BHETA sector categories – home improvement (DIY), garden, housewares and small electricals and then further broken down by product groups.

Quarterly POS Index updates:

The following updates are available exclusively to BHETA members. To receive past copies please contact BHETA Member Services.

Look out for GfK who will also be presenting at future BHETA forums. View the BHETA events page.

Interested in finding out more?

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