Established in 1999 the company has rapidly grown to become the UKs largest manufacturer and brand leader of plastic housewares, bakeware and cookware., exporting the Wham® brand to 76 countries. In 2016 What More began producing bakeware at its 500,000sq ft manufacturing and distribution facility in Lancashire. In August 2016 the company acquired the patented PushPan® to further complement its bakeware offer. The company also own Firsteel in Walsall. Securing its supply of coated steel. Making our bakeware/cookware offer a complete service. From design, mould making, steel coating, production. From the drawing board to the oven. What More have invested over 25 million pounds in new machinery, infrastructure and product development over the past 4.5 years. The search for easily attached companies continues as does internal Investment on people, machinery and our real estate.