Simplehuman was founded in 2000 in Los Angeles with the goal to make it easier and more efficient to "take out the trash". The success of its first pedal bin led the company to expand its mission to create "tools for efficient living" - products designed to help make people more efficient at home. The company now has more than 100 products that are sold throughout the world by leading retailers. Recent innovations include sensor and touch-bar bins, sensor pumps and soap, and sensors mirror that mimic natural sunlight.