We supply the highest quality household cleaning products to the UK & Ireland consumer market via retailers such as Tesco, Asda, Morrisons, Ocado, B&Q, Homebase, Wickes, Robert Dyas, Travis Perkins, Amazon, Lakeland, Woodies and many more including a raft of Independent stores. Our main and most well-known brand is HG which has approximately 300 products in the range to cover every possible cleaning need in and around the home, we also have the brand Ecozone which specializes in Eco friendly and Sustainable cleaning products, and a brand called Blue Wonder which specializes in disinfection. As well as covering the full UK and Ireland we additionally from an Export arm of the business which distributes HG products to around 40 countries around the world across Europe, Asia, and North America. Our company tag line is ‘HG Does What It Promises’. This is also our creed that our products cannot be beaten on quality and make the most difficult cleaning jobs very easy and fast and give the best result, which allows people to focus more on what they love doing in a beautiful clean environment. The reputation of the brand is hard earnt and very powerful, and is evident in the hundreds of thousands of ratings and reviews, as well as recommendations, customer testimonials and independent reviews by the likes of Which, Mumsnet etc. We have a system of continuous improvement with our product assortment, testing and benchmarking and improving formulas in our Laboratory to constantly enhance performance, ease of use and sustainability. We also stay close to consumer trends, challenges and shifts where there is an opportunity to innovate to meet an unmet consumer need. E.g. When airfryers recently became hugely popular and thousands of people were searching how to clean them and having issues. So we developed a tailored solution, HG Airfryer Cleaner. We also stay on top of the technological advances in routes to market i.e. fully embrace and leverage the potential of eCommerce which we have been incredibly successful at. Innovation is a major pillar of our strategy. The one criteria we have to what is possible is that HG innovations must deliver on our innovation commitment - What’s good for consumer and the world. We have 6 strategic innovation focus areas: •           Cleaning without effort •           New formats •           Preventive •           Clean Air •           Long lasting care •           Sustainable Pack & Ingredients In term of technology development we are focusing primarily on: •           Biological cleaning •           Enzymatic cleaning •           Microbiology & Air And we are also actively looking to partnerships with promising startups to tap into and support new creativity and ideas. We have big ESG commitments as part of our ongoing promise to deliver effective, safe and sustainable cleaning solutions. We leverage R&D to show the way for sustainability without any loss of effectiveness that people are used to from HG. This includes (and not limited to): •           Packaging; plastic weight reduction, recycled materials without compromising safety •           Ingredients; no microplastics and products fully biodegradable Emissions reduction; transport, warehouse, energy •           Internal health & safety and ESG policies that deliver the best and safest workplace •           ESG reporting despite no obligation This is HG's promise. And everyone knows, HG does what it promises. •           HG is the fastest growing household cleaning brand in the UK (Kantar data) for the last 3 years. •           HG L12months revenue growth +33%. 2023 vs 2019 +367%! •           Record Market share delivered •           Record customer penetration delivered •           Record number of distribution points (stores selling HG products) •           Our internal eNPS score that measures our employees happiness and engagement was a   whopping 84.5 – industry leading!