The Very Group unveils Hello Studio for data-powered brand campaigns

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BHETA
April 7, 2025
2 min read
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The Very Group unveils Hello Studio for data-powered brand campaigns

The Very Group has announced the launch of Hello Studio, a new multi-channel creative service designed to deliver bespoke content tailored to connect third-party brands with their customers.

This innovative platform will leverage The Very Group's extensive customer data, drawn from over 4.3 million users, to fuel the creative process. By integrating valuable insights from personal, shopping, and financial data, Hello Studio aims to develop personalised and relevant campaigns that resonate with consumers at every touchpoint.

According to The Very Group, this data-driven approach allows for the creation of highly-targeted omnichannel assets that cater to evolving customer behaviors, ensuring that brands can forge deeper connections with their audiences.

Hello Studio is a direct extension of The Very Group's broader media strategy, following the debut of Very Media Group - an initiative combining the company’s retail expertise with the advanced data capabilities of its in-house teams and SMG, retail media specialists.

This new offering promises to reshape how brands engage with consumers by providing them with the tools and insights to create more impactful, data-backed marketing campaigns.

Julie Phelan, Head of Creative at The Very Group said: “We’ve been working with brands, delivering eye-catching creative campaigns for years now, so while the proposition is new, working with brands has been at the heart of The Very Group for a long time.“We have a proven record of conceptualising and delivering channel bespoke content which customers love. There is no channel after thought or retrofitting in our work. Plus, we harness and embrace new technology to enhance our rich content.“Just one example of this is our use of AI to help amplify illustrations which our team creates for storyboards, it helps to speed up processes and adds another dimension to the vision.“

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