Skip to main content

+44 (0) 121 237 1130


Retail Viewpoints – Bunnings


Retail Viewpoints – Bunnings

Bunnings records an increase in customer transactions.

Following a decline in sales in H1 for DIY specialist Bunnings, the retailer has reported that sales continued to be impacted in its third quarter during the process of converting Homebase to the Bunnings estate. Sales were adversely impacted as it continues the repositioning of its kitchen and bathroom offer. However, the retailer continued to increase l-f-l transactions (2.2%) in the third quarter, which are driving sales in all other areas of the business.

The retailer is attempting to increase customer participation in DIY and gardening through competing on price and improved messaging via an eye-catching media campaign. Homebase announced sales of £183m for the eight weeks to 27 February 2016, and with Easter falling in March last year, we estimate that sales will have fallen by approximately 12% compared to the same period a year ago, without the benefit of the lucrative Easter trading period.

The remainder of the financial year (ending 30 June 2017) is expected to be challenging for Bunnings as the UK enters a period of uncertainty with a snap general election in June and a slowdown in housing transactions dampening demand for home products. Bunnings will need to quickly adapt its approach if it is to be successful in the UK market, with its competitors, Screwfix and Wickes continuing to outperform the market and the general merchandisers gaining share. DIY and gardening consumers are increasingly shopping online, and if Bunnings is to win share from its competitors, it must invest in creating and promoting a compelling multi-channel offer to its shoppers.

Source: GlobalData 27th April 2017

April 2017

Share this Post

Strictly Necessary

These cookies are required for our website to operate and include items such as whether or not to display this pop-up box or your session when logging in to the website. These cookies cannot be disabled.


We use 3rd party services such as Google Analytics to measure the performance of our website. This helps us tailor the site content to our visitors needs.


From time to time, we may use cookies to store key pieces of information to make our site easier for you to use. Examples of this are remembering selected form options to speed up future uses of them. These cookies are not necessary for the site to work, but may enhance the browsing experience.


We may use advertising services that include tracking beacons to allow us to target our visitors with specific adverts on other platforms such as search or social media. These cookies are not required but may improve the services we offer and promote.

Change Settings

Welcome. You can control how we use cookies and 3rd party services below

Change Settings Accept
Learn how we use cookies