John Lewis launches home style magazine and new design collabs

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BHETA
April 14, 2025
2 min read
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John Lewis launches home style magazine and new design collabs

John Lewis is making a significant push into the home and interiors space this spring, unveiling a premium, bi-annual print magazine and announcing a string of exciting design partnerships.

Titled Foundation, the new publication will be delivered to over 250,000 households across the UK, including loyal My John Lewis members. The high-quality magazine aims to inspire customers with interior ideas and highlight standout pieces from the retailer’s latest seasonal ranges.

The launch aligns with the brand’s spring home campaign, which celebrates how a striking sofa, an artful lamp, or a beautifully crafted bed can elevate everyday living. Foundation also doubles as a curated catalogue of hero items from the John Lewis spring/summer home collection.

In a fresh twist, John Lewis has teamed up with the BBC’s Interior Design Masters to further cement its presence in the interiors scene. The winner of the current series — which kicked off on April 10 — will be invited to co-create a homeware range alongside the retailer’s in-house design team, led by newly appointed Head of Design, David Barrett.

Brand Director Rosie Hanley underscored the company’s ambitions: “We hold a unique position in the UK home market. Over one third of the UK population shop with John Lewis, and last year home customers grew by 11%.”

She continued: “Printed publications that you want to keep and display are having a revival, so our new publication is a great way to showcase our incredible home products and reinforce our authority as a style leader in the home space.”

As part of its broader strategy, John Lewis is also expanding its home offering with 30 new brands joining its portfolio. These include fashion-forward names like Harlequin x Henry Holland, design staples like West Elm, and emerging labels such as By Hope. A special collaboration with iconic British design house Sanderson rounds out the spring refresh.

With its eyes firmly on the future, John Lewis is betting that beautifully designed products, fresh partnerships, and the timeless appeal of print will help redefine its presence in UK homes.

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