John Lewis and Waitrose Report reveals how the nation’s behaviour has changed

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John Lewis and Waitrose Report reveals how the nation’s behaviour has changed
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A new report reveals how the nation has lived, eaten and shopped during the last six weeks - since lockdown was enforced on 24th March.Day to day life for Brits across the UK has been transformed as we’ve adapted to new ways of living - whether working from home, keeping children entertained, planning for meals, keeping in touch with loved ones, or feeling a renewed sense of community despite social distancing.

  • Homemade ‘happy hour’ - people recreating bar experiences at home and trying new cocktails
  • Return of the hobby - embracing nostalgic and traditional hobbies such as sewing, crafting, knitting, gardening and baking
  • DIY Beauty Salons - demand for laser hair removal products, manicure sets, face masks and massagers as the nation recreates beauty treatments at home
  • Meal planning - making the most of store cupboard ingredients and trying new cuisines. But also a rise in snacking
  • A shift in shopping habits - move to online, bigger trolley shops in stores, and browsing for toys in the evening to keep children entertained during lockdown

Click here for the story on the John Lewis websiteClick here to download the report

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