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The countdown has begun for the return of the Housewares100, as Housewares Magazine officially confirms the competition will relaunch for 2026 following a standout debut year that captured attention across the nation.
Designed as a competition both for the industry and voted by the industry, the Housewares100 aims to spotlight the products truly making an impact on retail shelves and in consumers’ homes. Its inaugural edition drew thousands of votes from retailers, buyers, professionalsand consumers nationwide, culminating in the selection of the Top 10 and the crowning of the 2025 Best of the Best.
Entries are open
Brands will once again submit their own products, ensuring every entry has full manufacturer backing and meets therequired standards before progressing to the next stage.
Key Dates for 2026:
- Entries open: 16 February 2026
- Entries close: 26 June 2026
- Voting opens: 17 July 2026
- Voting closes: 31 August 2026
- Results revealed: October/November issue of Housewares Magazine
The submission fee is £100 per entry.
Once entries pass the initial criteria checks, decision-making shifts to those working within the sector, reinforcing the Housewares100's peer-driven ethos.
To maintain fairness and credibility:
- Voting is open to all, with each participant carefully verified to ensure the integrity and validity of every vote, much like last year.
- Consumer nominations and votes are welcome, but every submission is rigorously reviewed before counting.
- Duplicate or excessive votes, including those submitted by an individual using multiple email addresses, will be discounted.
- Full contact details must be provided to validate each vote.
- Organisers reserve the right to exclude any votes if necessary to protect the integrity of the Housewares100.
Commenting on the announcement, Will McGill, Housewares Magazine’s Editor, said: “The response to the first Housewares100 exceeded all expectations. What made it special was that the Top 10 were selected by everyone, the people who sell, buy and use these products every day. For 2026, we’re excited to open the doors again and see which innovations the industry gets behind next.
“Being named as one of the Top 10 is a powerful endorsement from across the entire housewares ecosystem. It signals to retailers that a product deserves shelf space, to buyers that it delivers commercially, and to consumers that it’s been recognised by experts as something genuinely worth owning. That kind of collective validation has an intrinsic value you simply can’t replicate, and it gives brands a benchmark they can point to with pride long after the voting closes.”
Every accepted entry will be showcased within Housewares Magazine in the lead-up to voting, giving brands early exposure ahead of the public decision phase.
For any questions please contact:
Will McGill, Editor of Housewares Magazine - WMcgill@datateam.co.uk
Morgan Borthwick-Hunter, Publication Manager of Housewares Magazine - MBorthwick-Hunter@datateam.co.uk
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