The British Home Enhancement Trade Association (BHETA) is to host a half day briefing session for members planning to exhibit at this year’s Exclusively Show. The briefing takes place on March 5th at Federation House, Vyse Street, Birmingham, with registration from 9.30 am.Speakers will include the exhibition’s sales and marketing team and as well as trend forecaster, Scarlet Opus. Looking at current and future opportunities in the housewares and small domestic electricals market, the briefing will include recommendations on product selection and stand presentation. It will also outline the added value opportunities for exhibitors such as the Product Showcase aimed at consumer media and bloggers, the trend tours and talks, the export, buyer and press receptions and the pre-Show marketing opportunities. The team will also cover off all the practicalities of exhibiting at Exclusively, the marketing content needed from exhibitors and all the relevant deadlines.BHETA’s Chief Operating Officer, Will Jones explained, “The Exclusively Show is very exciting for suppliers, retailers and opinion formers. It has established a reputation for predicting commercial opportunities for the year ahead very accurately and it attracts the leading buyers from kitchenware, tableware, gift and garden from the UK and overseas; as well as the foremost influencers in the media. The briefing is aimed at all those wishing to find out more about how to maximise return on exhibiting at Exclusively and all those keen to learn more about the upcoming trends in housewares and small electricals retail. It will also be a great introduction to the shows for first time exhibitors with the Exclusively team on hand to answer questions and offer advice.”Companies interested in attending the briefing should contact BHETA’s member services team to book their place as soon as possible on 0121 237 1130.
