BHETA is once again delighted to sponsor the Excellence in Housewares Awards 2025, one of the most prestigious events in the industry calendar. Taking place tonight, the Awards celebrate the creativity, innovation, and outstanding service that make the housewares sector such a dynamic and inspiring community.
As part of BHETA’s continued support for suppliers across the industry, we are sponsoring three supplier categories:
- Excellence in Product Development Award
- Excellence in Marketing Award
- Excellence in Service Award
Commenting on the sponsorship, Will Jones, BHETA’s COO, said:
“At BHETA, we are passionate about celebrating the very best of our industry. As the leading trade association for housewares and small electrical suppliers, we are proud to sponsor initiatives that champion innovation, dedication and achievement. The Excellence in Housewares Awards provide the perfect platform to highlight the talent and commitment that make our sector so dynamic, and we are proud to play our part in recognising and supporting that success.”
Will added: “What I really value about the Supplier Awards is that they highlight the driving force of our industry – the suppliers themselves. From product development to marketing and service, suppliers are constantly innovating and investing to create real value for retailers and consumers alike. These awards recognise that contribution and give well-deserved credit to the people and businesses who keep raising the bar for the whole sector.”
This year marks the 25th anniversary of the Excellence in Housewares Awards – a milestone that reflects just how highly the event is regarded by the entire housewares community. Will reflected: “Over the years I’ve attended many of these awards and they never fail to impress. Each one captures the spirit of the industry – the camaraderie, the competitiveness, and above all, the pride in what we achieve together. To see the event reach its 25th anniversary is a remarkable milestone, and a testament to just how valued it is by everyone in the housewares community.”
Shortlisted Companies
Excellence in Product Development
- Captivate Brands
- Dexam
- Dreamfarm
- DK Household Brands
- Joseph Joseph
- Le Creuset
- Lifetime Brands Europe
- Meyer Group
- RKW
- Ultimate Products
Excellence in Marketing
- Captivate Brands
- Denby Pottery
- Dexam
- DK Household Brands
- Joseph Joseph
- Kuhn Rikon
- Le Creuset
- Lifetime Brands Europe
- Meyer Group
- Smeg
Excellence in Service
- Burton McCall
- Dexam
- Eddingtons
- Horwood Homewares
- Joseph Joseph
- Kuhn Rikon
- Le Creuset
- OXO
- RKW
- Ultimate Products
BHETA congratulates all the shortlisted companies and wishes them the very best of luck ahead of the ceremony. We are proud to stand alongside an industry that continually pushes the boundaries of innovation, excellence, and service.





