The Ambiente 2025 trade fair, held from February 7th to 11th in Frankfurt (Germany), hosted over 65 BHETA members as UK brands showed confidence in the strength and relevance of their offer to export markets.
Will Jones, BHETA’s Chief Operating Officer, observed, “The majority of exhibitors were pleased with the quality of visitors and the opportunities from new export leads. There is a consensus that retailers were receptive to the innovations and new products on offer and to holding in-person meetings.”
The fair’s theme, “Rhythms of Lifestyle,” was evident across its four key segments: Dining, Living, Giving, and Working. The show focused on major trends such as Sustainability, Lifestyle and Design, New Work, Future Retail, and the Digital Expansion of Trade.
Will Jones and Seema Grantham, BHETA’s Sector Manager, attended the show to understand market developments and to network with BHETA members. Their presence underscores BHETA’s commitment to helping support its members’ export aspirations and staying abreast of industry trends. Will added, “The breadth of BHETA members at Ambiente 2025 highlights the strength and innovation within the UK consumer goods sector. The association looks forward to building on this momentum in future international events”.
Below, see a photo gallery including a selection of BHETA members’ trade show stands.
