BHETA Marketplace Day

Marketplaces are no longer a side channel. They’re now central to the way consumers discover, evaluate, and buy products across DIY, garden, housewares and small electricals. With the structural shift in retail accelerating, suppliers must rethink how marketplaces fit into their channel strategies.

BHETA’s first Marketplace Day brings together leading platforms and suppliers for a practical, insight-rich forum designed to help members navigate growth, margin, content, and brand value within this fast-evolving environment.

What You’ll Learn

• How marketplaces have evolved beyond price-driven selling
• How to differentiate your brand through content, service and positioning
• How to use marketplace data and advertising effectively
• How to build channel strategies that protect (not erode) brand equity
• How to align marketplace activity with your retail customers

Agenda

The full agenda, including scheduled timings, will be provided closer to the event.

• Industry Overview A strategic briefing on marketplace growth and changing shopper behaviour.
• Marketplace Insight Sessions
  • B&Q Marketplace – Project-led shoppers, category expansion, and opportunities for suppliers
  • TikTok Shop – The rise of social commerce and the power of creator-led discovery
• Supplier Case Studies Real-world learnings from:
  • Charles Bentley
  • Yale
  • Minky
  • Meyer

Who Should Attend?

Suppliers:

• Already trading on marketplaces
• Exploring marketplace expansion
• Reassessing channel mix following retail consolidation