Take advantage of an exciting opportunity to exhibit at the DIY-Boulevard during the International Hardware Fair in Cologne, Germany (3rd to 6th March 2026) — one of the world’s leading events for the DIY and home improvement industry. Through BHETA's ongoing collaboration with HIMA, we are able to offer exclusive access for UK companies to present their products in a high-impact, authentic retail setting designed to inspire and engage international trade visitors.
The DIY-Boulevard offers each participating company approximately 2.5 to 5 running meters of dedicated space on DIY Tego shelving, replicating a real in-store experience. This creates the perfect environment to highlight innovative products and merchandising concepts to a global audience of buyers, distributors, and retailers. Whether you're looking to expand your export footprint or introduce your latest innovation to new markets, DIY-Boulevard is the perfect launchpad — especially within the setting of the International Hardware Fair, one of the most prestigious and influential trade shows in the global DIY, hardware, and home improvement sector. Held biennially in Cologne, the event attracts over 3,200 exhibitors from more than 50 countries and draws more than 37,500 trade visitors from across the globe, offering unparalleled exposure to key decision-makers and potential partners.
Why join the DIY-Boulevard?
- Present your products in an authentic POS environment
- Inspire retailers with creative, real-world merchandising
- Gain exposure to key international decision-makers
- Position your brand on one of the fair’s most dynamic platforms
The application deadline is 31st May 2025. For more information on participation packages, see the attached flyer.