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BHETA joins lobby on future for safety marketing in housewares and DIY

The British Home Enhancement Trade Association (BHETA) has leant its weight to a forceful collective of trade associations lobbying Government on the future of the CE safety mark after BREXIT.  The CE mark itself which is used by suppliers across home enhancement as a signifier of safety approval on electrical products and products powered by lithium batteries, will cease to exist as of December 31 in the event of a no deal BREXIT.

While the CE mark is due to be replaced by a UKAS safety mark, the criteria for applying the mark is not yet clear, potentially impacting on all housewares and DIY suppliers with electrical or lithium battery powered products.  BHETA’s marketing manager, Steve Richardson explained, “This is an issue for many BHETA members and those impacted first are those who import from overseas where lead times dictate the need for the soonest possible guidance.  The detail of the new UKAS mark is vital to briefing overseas manufacturers and it needs to be available as soon as possible, given that it is very possible that product for sale from January 2021 needs to carry the appropriate information.

“The potential issue has come to the fore since The Small Electrical Appliance Marketing Association (SEAMA) became part of BHETA.  The Environment and Operations Standards Committee originally formed by the former SEAMA is now making its knowledge and expertise available across the BHETA membership, and we are lobbying accordingly.”

SEAMA’s 14 members  – G25Ltd, Meyer, Igenix (Pik-a-Pak), RKW, MPL Home, Vita-Mix, Ultimate Products, HoMedics, Magimix, Spectrum brands, Morphy, Group SEB, Conair, Delonghi (Kenwood) – become individual members of BHETA in July where they were not already.  While SEAMA’s name became dormant as a legal entity, the collective operates as a fourth BHETA committee (SEA) alongside the current DIY, Housewares and Export committees.

BHETA regularly lobbies on subjects affecting housewares, small electricals, DIY and garden members.  It also provides member training and retail networking events, up to the minute data on market opportunities compliance advice.  To find out more, contact Nicola Adams at the BHETA Member Services Team on 07946 078566, or alternatively, email on

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