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BHETA Viewpoint from Will Jones

Exclusively Electricals 2018 – Thousands of independent electrical retailers can’t be wrong.

“Taking a day out of the shop, not to mention trekking into London is a big ask in these challenging times for the High Street. So, it was great to see how many small domestic appliance (SDA) indies took the trouble to visit this year’s Exclusively Electrical Show. Originally not much more than a side offering at Exclusively Housewares, the event is now in its fifth year and there were more electrical retailers there than ever. There was also a good selection of new suppliers with a wide range of different products and ideas. Combined with the BHETA-sponsored seminar programme and the guided tours of the most on-trend products in the show, this made for a positive and stimulating occasion. In fact, one SDA supplier went so far as to say, “Exclusively Electrical has been the most important UK trade fair for several years.”

“Largely thanks to a joint initiative between the show organisers and the electrical buying group Sirius, which saw the latter holding its annual member convention at the Show, over 90% of the visitors to Exclusively Electrical had never been before. Sirius members enjoyed complimentary accommodation, refreshments and an invitation to the Exclusively summer party, and Sirius Commercial Director, Steve Jones commented,

“The size and array of suppliers is very extensive and just right, with something there for everyone. The event was supported by a number of our Approved Suppliers and it was great to see so many of our members coming along to discuss opportunities.”

It was not all about products specifically, however. There were some great promotional offers available at the show and a wide range of hints and tips about everything from improving online retail presence to the perceived value of a Good Housekeeping product endorsement to the consumer.

As always, Exclusively Electrical’s trend forecaster, Scarlet Opus not only discussed what’s going to be particularly ‘on-trend’ between now and 2020, but also demonstrated exactly what to look for while sourcing anything from blenders, to coffee-makers and juicers to mixers. When it comes to energy and connectivity, it’s all about clever, easily adjustable controls, so as not to waste resources. Products should be easy to move inside or outside, and finishes should be easy to change in terms of colour or texture. So now you know!”

“The point of all this is not simply to praise a successful and relevant show, but to encourage all small domestic appliance retailers and suppliers to take the time to get involved in future years. For those that came along, thank you for doing your bit to drive this industry forward and I hope your investment of time really pays off. For those who have yet to come along, mark it down in your 2019 diary for June. It will be well worthwhile.

For details contact the BHETA Member Services Team on 0121 237 1130

Source: BHETA, July 2018
July 2018


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