As part of BHETA's export drive and following discussions with The Department of International Trade in Shanghai, the DIT has invited BHETA members to showcase the latest trends and products in the Great Pavilion at China's Best of British Show in October. From 17th – 21st October 2019, the British Consulate General of Shanghai will be hosting a hybrid trade and consumer event at China's largest exhibition of premium British quality, innovation and excellence. The Best of British Show, now in its third year, will take place at the Shanghai Exhibition Centre and will feature the finest in British consumables including food, drink, fashion, design, interiors, home and lifestyle.Exhibitors can access a pod-style stand at the exhibition, a one-day workshop on the Chinese retail landscape, two days networking and meet the buyer opportunities and two days selling direct to consumers from the stand.BHETA members from the home interiors and lifestyle sectors can take part in the event at a cost of £1250 plus VAT, not including travel and accommodation. Applications will be vetted based on product category, price point, brand awareness, revenue, online presence and existing export presence globally and further information can be obtained from Member Services at BHETA.For more information about BHETA membership, contact the Member Services Team on 0121 237 1130.
