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EVENT OVERVIEW
Doing business with the US? Whether you’re working with American colleagues, partners, or clients – understanding how the US business culture works is essential for long-term success. This interactive session organised by Department for Business & Trade (DBT) will equip you with the tools and insights to build stronger cross-cultural relationships and avoid common communication pitfalls.
What you’ll learn:
– What drives American business behaviour – and how to work with it effectively
– How to communicate clearly and confidently with US counterparts
– Practical tools and frameworks to enhance collaboration and support market growth
Why attend?
California alone is the fifth largest economy in the world – and every US state brings its own business nuance. Without a strong grasp of US workplace expectations and communication styles, even great products or partnerships can fall short. This session will help you align your approach and build trust that drives results.
You’ll gain:
Featuring:
Allyson Stewart-Allen, CEO, International Marketing Partners Ltd
An internationally recognised expert on US business culture, Allyson has helped executives from global brands successfully navigate the American market for over 35 years. She’s also the co-author of the best-selling book Working with Americans, widely regarded as the go-to guide for building profitable US business relationships.
Unlock exclusive access to a diverse range of retailers eager to connect with suppliers. Inquire now to discover how our membership can elevate your business.