Working with Americans: How to Build Profitable Business Relationships

Friday, June 6, 2025
10:00 am
-
11:00 am
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Working with Americans: How to Build Profitable Business Relationships

EVENT OVERVIEW

Doing business with the US? Whether you’re working with American colleagues, partners, or clients – understanding how the US business culture works is essential for long-term success. This interactive session organised by Department for Business & Trade (DBT) will equip you with the tools and insights to build stronger cross-cultural relationships and avoid common communication pitfalls.

What you’ll learn:
– What drives American business behaviour – and how to work with it effectively
– How to communicate clearly and confidently with US counterparts
– Practical tools and frameworks to enhance collaboration and support market growth

Why attend?
California alone is the fifth largest economy in the world – and every US state brings its own business nuance. Without a strong grasp of US workplace expectations and communication styles, even great products or partnerships can fall short. This session will help you align your approach and build trust that drives results.

You’ll gain:

  • Cultural intelligence for working with US teams and clients
  • A better understanding of American perceptions of professionalism, performance, and decision-making
  • Actionable strategies to apply directly to your US market development plans

Featuring:
Allyson Stewart-Allen, CEO, International Marketing Partners Ltd
An internationally recognised expert on US business culture, Allyson has helped executives from global brands successfully navigate the American market for over 35 years. She’s also the co-author of the best-selling book Working with Americans, widely regarded as the go-to guide for building profitable US business relationships.

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