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EVENT OVERVIEW
This webinar, hosted by BHETA in partnership with award-winning digital marketing agency Push, explores how artificial intelligence is revolutionising market research and strategic planning.
Understanding your market is essential for growth - and AI now makes it possible to assess trends, analyse consumer behaviour, and map competitive landscapes with greater accuracy and speed than ever before. This session will show you how to use AI-powered tools and research frameworks to uncover untapped opportunities and stay ahead in an increasingly data-driven world.
You’ll also learn how machine learning is enhancing strategic analysis techniques like SWOT, enabling businesses to identify risks and opportunities early - especially useful when entering new markets, launching products, or adapting to changing customer needs.
Led by Jai Khan, Sales and Growth Marketing Director at Push, this session draws on over 15 years of experience in digital strategy, growth marketing, and AI-led business audits. Jai has helped thousands of companies pinpoint key areas for expansion and innovation through smarter, data-driven insights.
What you'll learn:
This webinar is perfect for business owners, marketers, and strategy leaders looking to future-proof their approach and make confident, data-backed decisions in a rapidly evolving marketplace.
Unlock exclusive access to a diverse range of retailers eager to connect with suppliers. Inquire now to discover how our membership can elevate your business.